I can feel it, comin’ in the air tonight. Philly and her hinterlands are gearing up for Season ZOLO: Part II-The Revenge. All you need to know (and several things you don’t) on this week’s edition of CyberShotz!

An introduction to the new and improved PUT, highlighting our updated features and generally getting you in the mood to U. Yep, that’s a verb now.

Give us your feelings on the new 10-team playoff system, Wild Cards and all. It may affect Don Garber’s decisions.

Branding: the 21st-century practice of applying marketing principles to every aspect of life and self.  The recent condescension floated across the Atlantic to MLS fans by GQ (UK edition) painfully reminds us of our continuing place at the kid’s table of world soccer perception.  New contributor Mack Lloyd looks at the American league through Don Draper-colored glasses- [ed.] American Perceptions When I ask friends of mine who are sports bloggers for ESPN about MLS, first they laugh.  Once…
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2010 gave Union fans alot, especially that whole “existence of the team” thing.  But like potato chips or crystal meth, it can never be enough.  Here we take a look at what one fan and contributor wants more of.  Feel free to add to the wish list- [ed.] More Defense The Achilles heel of the team of 2010?  The statistics don’t lie.  Although Danny Califf’s signing was originally intended to offer a presence of veteran leadership, his occasional…
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Dear Union Jersey, What’s the matter?  What do you mean you’re not coming out of your room? Of course you’re beautiful- you’re the best-looking shirt in MLS.  You’re patriotic and original, your color scheme is lovely. You look aggressive and professional. Oh- something’s changed, you say?  You feel…different?  Wait a minute- I think I know what you’re talking about. You’re at that age, and you’ve gone through a change- a very special one.  It’s part of…
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There it is.  The Philadelphia Union jersey, for the next four years.  The Mexican baking giant BIMBO (pronounced Beem-bo) has won over the U with a roughly $12 million offer. Financially, it makes sense.  For all intents and purposes, the US branch of BIMBO is a local operation.  The producer of Entenmann’s, Stroehmann’s, Boboli, and Thomas’English Muffins is based in Horsham, PA.  The pastry pimps have also become a sponsor of MLS as a whole, while supporting the…
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“We believe that we have time to find the right guys for our team, and make sure they are the right guys we really want and they are going to help our team…” “We need to get guys who will fulfill roles today but also in three years… the team will need to be there in place and structured the right way so that we’re not going to go every single year needing $100,000 here…
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MLSsoccer.com is serving up a list of “Best Of’s” for the 2010 season, and the U has made the cut by way of (guess who?) Sebastien Le Toux.  His truly nasty rearward flick of the ball to  Danny Mwanga was deftly slotted into the visiting Real Salt Lake’s net back in August, and the replays haven’t stopped since.  Now the moment is officially being hailed as the Best Assist of the year by MLS.  For…
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Zach Pfeffer, former Union U-17 player and USA U-14 and U-15 player, has become the fourth-youngest signing in MLS history.   Having spent a few minutes at the grown-ups’ table already during the friendly against Chivas de Guadalajara, he will now take a full time position in a Union shirt.  Pfeffer joins his hometown team after a stint training with Bundesliga club 1899 Hoffenheim, who expressed interest in keeping him.  As it was, the Union saw in Pfeffer the perfect opportunity to begin utilizing MLS’s…
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